August 9 2017
The main aim behind having an eCommerce store is to boost sales. So if you too have an eCommerce store build on Magento and want to improve its performance then these mentioned ideas will help you hook the existing customers and improve sales.
It is good to offer a free delivery service for orders above a certain amount. With the help of this strategy, you will be able to lure in customers to buy more to match that order limit and enjoy free delivery. This can easily help businesses boost sales. But, it has to be taken care that the order limit should not be very much high as that can stop customers from buying.
If you feel for a long period of time that the orders on your store have not increased then you must introduce loyalty points system. Whenever a customer shops at your store, they will be able to save some points and these points can be used by them when they come back to your store to shop next time. Customers get more points when they buy more. This way you will be able to increase customer base and make them shop more for collecting points.
Customers always look for ‘more’. They want to have some bonus for shopping at your store. You can easily tempt your customers to shop more by offering free product samples. Still, you need to consider about the samples you are sending them. Those free samples should appeal them.
Taking this step will help to reduce the numbers of cart abandonment. You will find the extension in Magento which can help you send emails effectively to customers. Just you need to ensure that they do not end as spam.